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we still have our local seasoning in which includes Ogiri, Dawadawa, Iru, and Okpeyi; those days our our grandmother uses these local brands to prepare sweet delicacy without adding the new brands and these local seasonings are considered highly proteinous and medicinal. These days we use these local brands and still combined it with bouillons to prepare soup.
The Igbos uses Ogiri to cook soups like bitter leaf, oha, ofe owerri, to name a few while Iru or Dawadawa is used in cooking ewedu, egusi soup, etc. We have several brands of food seasonings available in the open market today, star maggi seasoning, Knorr, Royco, Doyin, Jumbo, Suppy which are in cubes; Onga, Mixpy, Benny are in powdered form or Monosodium Glutamates (MSGs)like we locally call white maggi includes A-one, Vedan, Aji-no-moto, Sasa, and Tasty King.
Most Nigerians goes to the market asking for “Maggi” when the actual understanding is to buy a brand of food seasoning and not necessarily the Maggi brand. you would need to identify the particular brand that is wanted.
With the presence of numerous brands, the players need to adopt different strategies to gain the market population and loyalty.has instigated a big market competition, forcing players to adopt different strategies to have a larger chunk of the market and build brand loyalty.
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